The Retire 21 Campaign has qualitatively moved to another level recently due to the television airing of the campaign’s work. The segments aired by two separate productions on ESPN’s “Outside The Lines” and on Latino TV, two prime time programs with a huge audience.
ESPN is viewed internationally with approximately 130 million viewers and Latino TV is aired into approximately 68 million homes, majority Latino. Both programs were aired in the month of October, which is known as “Hispanic Heritage Month” celebrated nationally in the months of September and October. [click to continue...]
